Etymology of Focal Fogle

Every great website probably has a pretty great story behind it’s existence. If it has a great name, chances are the story is even better. While I hope Focal Fogle becomes a great website someday, I have to be honest, I believe the name Focal Fogle is already quite catchy! The funny thing is, I didn’t even think of it. I had been brainstorming ideas for a long time, but I couldn’t come up with anything clever and original. Little did I know the answer was right in front of me, and had been for a long time! It all started during a Save The Date photoshoot with SuAnn and Pat…

During the shoot Pat started asking me questions regarding my shooting style, and my choice in equipment. I packed a fair amount of gear in my bag that day: a couple of camera bodies, my 90mm f2, 56mm f1.2, 35mm f2, and my 16mm 1.4, some speed lights, etc. During a scene change Pat brought up the topic of camera lenses since I was making a quick change for a different look. I believe he asked me something pertaining to using zoom lenses for taking pictures, and what I preferred to use…

I began explaining to him how I liked to only shoot prime lenses for the creative freedom and image quality advantages they have over zoom lenses. Of course I would be remiss if I didn’t mention that Fuji makes some fantastic zoom lenses of great quality, I digress. Some of the other reasons I mentioned is how shooting with prime lenses allows me to compose better and “see” images in my head before taking the shot. This happens because using prime lenses forces you to learn the characteristics and framing of that specific lens without being distracted with other zooming possibilities. That’s when Pat asked the magic question. Ok, not so magic, but you’ll see what I mean.

What’s the difference between a prime lens and a zoom? He asked, while sitting near a brick wall in Brooklyn. I told them that the main difference is zoom lenses can shoot a different focal lengths, but a prime lens only has one focal length. After I said focal a couple of more times during the discussion he laughed and said, “At first I thought you were saying Fogle lengths” or something to that affect. We laughed a bit more, finished that location, and while walking to another he said that would be a cool name for a website. I asked him what he meant, and he said it should be called Focal Fogle, because I like to shoot prime lenses that are only one focal length.

I stopped and told him that was the best idea I had ever heard and I promised him that I would create the new blog and use that as the name. I literally went home that night and registered the domain name, but it has taken me quite some time to finally launch it. This post is just as much a thank you to Pat for helping me come up with such a fantastic name, as it is to give you a little more insight on how Focal Fogle came into existence.